Research Methods

Primary Research is a type of research that the person doing and publishing or others to see like reviews for a magazine or newspaper and it's a way of collecting fresh new data yourself that has not been collected before, it is sometimes known as field research.

Secondary Research is a summary of already collected data that we summarize and we find this from a book of information or a website, also known as desk research.

Quantitative Research is a method of calculating and achieving the result in numerical form, statistical, an example of this a questionnaire, survey and poll, done with a large group of people and is very structured.

Qualitative Research is a method of calculating and achieving the result in non numerical form an example of this is interview and observation, it is less formal and structured and usually done with a small group of people and uncovers people's motivations.